Posts by tsamba

Footwear Design

Footwear Design

SKETCH CONCEPTS   •   ART DIRECTION   •  ILLUSTRATOR MOCKUPS

A Short while after graduation I was approached to design some early concepts for an up-and-coming footwear brand. The wanted to create college branded Chucks Taylor and Van like shoes. I created a few early basic concepts with simple repeating logos but

Shortly after graduating, I was approached to design early concepts for a new footwear brand. The concept involved creating college-branded shoes similar to Chuck Taylor and Vans. Footwear design had always fascinated me since childhood; I dreamt of designing soccer boots for Nike or Adidas. Given the opportunity by Notre Dame Alumni, I eagerly embraced the chance.

Initially, I developed standard concepts with simple repeating logos, aiming for a timeless appeal. As interest grew, we pitched to numerous schools, leading me to create dynamic concepts that helped secure funding for production and placement in stores. For a brief period, these shoes were available in the Notre Dame bookstore. It’s fulfilling to see something I worked on being sold in team stores nationwide. You can pick up your pair here.

Angie’s List Business Center Landing Page

Angie's List Business Center Landing Page

 VISUAL DESIGN  •  FRONT-END DEVELOPMENT  •   ART DIRECTION

As the first designer concentrating 100% on Angies List Pro products for contractors, I introduced a new visual language that distinguished Pro products from consumer ones. I not only designed the mobile app but also spearheaded the effort for the desktop version.

Below, you’ll find one concept of our Pro homepage. The aim of the page is to inform contractors about the benefits of Angie’s List Pro mobile app and capture their interest at the top of our sales funnel. Ultimately, we aimed to highlight the app’s features and provide direct access to download the product.

Angie’s List Business Center App

Angie's List Business Center App

 VISUAL DESIGN  •  FRONT-END DEVELOPMENT  •   ART DIRECTION

The Angie’s list Service Provider App was the largest and first app project I lead from start to finish. This app was created for the service providers who worked with Angie’s list. Prior to this app, there wasn’t a comprehensive app that let service providers read and respond to review, message users, and view and update their profile.

The design was the first Angie’s list mobile product to use the new Angie’s List SP blue. I was in charge of creating that color palette and documenting it in a style guide.

*This design is no longer used. It’s been redesigned multiple times since circa 2013.

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