In my role as a Senior UX Designer at Aprimo, I collaborated closely with the Product team, following an Agile/Scrum methodology to develop designs that were both visually appealing and user-friendly. My responsibilities included creating wireframes and mock-ups that adhered to our brand’s visual and textual guidelines. I also established and documented design standards for our products. Additionally, I created interactive HTML prototypes and click-through presentations for client demonstrations, as required.

Aprimo had recently been divested from another company, Teradata, and was in need of a complete rebrand. I was able to usher in a new era at Aprimo. The team embarked on big, bold projects such as reorganizing the global navigation and information architecture. This was a growing period for Aprimo, one I was happy to be a part of.

Aprimo specialized in providing top-tier marketing operations solutions, empowering marketers to excel in their field. As a leader in this category, Aprimo offered tools that effectively managed the core aspects of marketing: planning, budgeting, content creation, distribution, and performance analysis. The comprehensive suite offered by Aprimo enhanced the efficiency, accountability, and value of marketing investments.