Aprimo Marketing Operations


In my role as a Senior UX Designer at Aprimo, I collaborated closely with the Product team, following an Agile/Scrum methodology to develop designs that were both visually appealing and user-friendly. My responsibilities included creating wireframes and mock-ups that adhered to our brand’s visual and textual guidelines. I also established and documented design standards for our products. Additionally, I created interactive HTML prototypes and click-through presentations for client demonstrations, as required.

Aprimo had recently been divested from another company, Teradata, and was in need of a complete rebrand. I was able to usher in a new era at Aprimo. The team embarked on big, bold projects such as reorganizing the global navigation and information architecture. This was a growing period for Aprimo, one I was happy to be a part of.

Aprimo specialized in providing top-tier marketing operations solutions, empowering marketers to excel in their field. As a leader in this category, Aprimo offered tools that effectively managed the core aspects of marketing: planning, budgeting, content creation, distribution, and performance analysis. The comprehensive suite offered by Aprimo enhanced the efficiency, accountability, and value of marketing investments.

During my time at Aprimo, I honed my skills in integrating motion into design, significantly enhancing the presentation of concepts to our executives. The ability to demonstrate high-fidelity prototypes that closely mimicked the functionality of the final product proved to be a valuable asset in effectively conveying our ideas. 

A notable project involved the development of a budget widget card designed for dashboard integration. Faced with spatial limitations, my focus was on innovating ways to seamlessly transition users between various data points within the constrained area. This initiative was among several concepts I explored to optimize user experience in a compact interface.