Angie's List : Part 2


In my previous role at ANGI Homeservices, I had the privilege of leading a team of skilled UI/UX designers specializing in digital product design. Throughout my tenure, which spanned over two years, I was entrusted with the responsibility of overseeing all design-related aspects at Angie’s List. This encompassed a range of duties, including recruiting and assembling a proficient team of designers, establishing and implementing a structured design workflow, and ensuring the smooth day-to-day operations within the design organization.

Collaborating closely with research and product leadership teams, I played a pivotal role in shaping and refining the experience strategy for our digital products. This involved identifying user needs, analyzing market trends, and translating insights into actionable design decisions. Additionally, I maintained active involvement in major projects as an individual contributor, contributing my expertise to ensure the successful execution of key initiatives.

Overall, my experience at ANGI Homeservices provided me with invaluable opportunities to hone my leadership skills, deepen my understanding of design principles, and make meaningful contributions to the organization’s success.

Key Projects:
Angie’s List Cornerstone Design System:
At Angie’s List, one of my standout projects was the development of the Cornerstone design system. This initiative aimed to bring consistency to our product by introducing standardized visualization components paired with code snippets. Our team ensured its accessibility across the board, establishing a new visual language for all Angie’s List products.

Angie’s List Camera for Consumer Mobile App:
I played a crucial role in designing the Angie’s List camera feature for the mobile app. This feature enabled users to capture project photos, edit them, and preprocess before sharing them in contractor portfolios.

Angie’s Homepage Redesigns:
Another significant contribution was leading multiple redesigns of the Angie’s List homepage. These efforts were focused on engaging users at the top of our funnel, often influenced by SEO goals. Through strategic changes, I successfully increased click-through rates, enhancing user interaction with the platform.