As the first designer concentrating 100% on Angies List Pro products for contractors, I introduced a new visual language that distinguished Pro products from consumer ones. I not only designed the mobile app but also spearheaded the effort for the desktop version.

Below, you’ll find one concept of our Pro homepage. The aim of the page is to inform contractors about the benefits of Angie’s List Pro mobile app and capture their interest at the top of our sales funnel. Ultimately, we aimed to highlight the app’s features and provide direct access to download the product.